What is the primary purpose of the FTC Funeral Rule?

The primary purpose of the FTC Funeral Rule is to ensure transparency in pricing. This rule was established to protect consumers by requiring funeral service providers to give clear and understandable information about their prices and the services that they offer. By mandating that funeral homes provide itemized pricing lists and other relevant disclosures, the FTC Funeral Rule empowers consumers to make informed choices during an emotionally challenging time.

This transparency aims to prevent potentially deceptive practices and helps ensure that families can compare prices among different funeral homes, leading to better decision-making regarding funeral arrangements. As a result, consumers have the opportunity to understand the costs associated with various services and products, which increases competition among providers and can ultimately lower costs.